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About is an independent e-retailer of hair and beauty products. Headquartered in Chicago, Illinois, the company was founded in 2020, to find, curate and share some of the best and most well-loved hair care products in the world with our current and future members, customers, and friends. We’re on a mission to help every one look and feel their best, and bring a little more ‘bounce and shine’ into the world. is a proud Woman-Owned, Black-Owned Business.